Broyhill Furniture

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For nearly a century, the name Broyhill has been associated with fine quality furniture making. And, throughout all that time, the guiding force that has defined the company and it products has been a commitment to quality and value. Today, the Broyhill brand is recognized by more than 90 percent of consumers, making it the country's best-known, full-line furniture brand.

Broyhill has achieved this success through innovation, consistency, and investment in its products and its people. From manufacturing to marketing, Broyhill has been an industry leader, setting the standard for today and the future.

Thomas H. (T.H.) Broyhill made his initial investment in furniture manufacturing in 1905 in Lenoir, North Carolina. In 1919, T.H. Broyhill became the majority owner of Lenoir Furniture Corporation, manufacturing bedroom and dining room furniture. As early as 1924, Broyhill began marketing its products at the new American Furniture Mart in Chicago. This commitment to aggressive sales and marketing laid the groundwork for the company's nationwide recognition as a leader in the industry.

Broyhill Furniture continued to grow through the early years of the 20th century. In 1926, James Edgar (J.E.) Broyhill, T.H. Broyhill's brother, established Lenoir Chair Company. This expanded the company's product line into upholstery.

Through the Depression and World War II Broyhill Furniture grew as a result of astute and bold investments in physical facilities, skilled employees and dedicated management. By the 1970s, Broyhill Furniture Industries, Inc. had pioneered the use of assembly line techniques and had become one of the largest and most respected state-of-the-art furniture manufacturing companies in the industry.

Interco Inc., a diversified holding company with a stable of consumer goods manufacturers, acquired Broyhill in 1980. Today, Broyhill is part of Furniture Brands International, the world's largest manufacturer of residential furniture and the parent company of Lane®, Thomasville®, Henredon®, Drexel Heritage® and Maitland-Smith®. Broyhill's extensive product line includes both residential and contract divisions, manufacturing bedroom, dining room, occasional tables, wall systems home entertainment, home office and numerous upholstered furniture categories.

Growing, changing, innovating. Those are the qualities that have distinguished Broyhill as America's preferred furniture maker. Rooted in a rich history and grounded in the belief that quality and value never go out of style, Broyhill Furniture is a company that continues to lead the industry in products and services for today's home furnishings retailers and consumers.

Basista Furniture is proud to be a Broyhill authorized retailer! We offer fine home furnishing products for the bedroom, living room and dining room at the lowest possible prices.