Shermag Furniture
Shermag is a leader in the design, production, sourcing
and distribution of high-quality residential furniture. The Company enjoys
an enviable reputation in the North American market and figures prominently
in the design of contemporary-style furniture.
Shermag’s facilities include a network of eight medium-size
factories equipped with state-of-the-art technology. Vertical integration,
including two hardwood sawmills, a veneer plant and a components plant
supply these factories and give the Company a competitive advantage in
a highly fragmented industrial sector. Since 2001, the Company has used
global sourcing as a means to broaden its assortment and maintain its competitive
position.
Shermag segments its markets into three distinct channels
of distribution in North America. These are major department stores, independent
retailers specializing in the distribution of high-end furniture and national
mass market chains.
Shermag’s corporate mission is to be the home furnishing
company of CHOICE. This mission means that not only will the Company offer
choice to its retailers and to their consumers but that its employees,
shareholders, business partners, customers and the communities in which
it operates will desire to be associated with the Company.
Inspired by the warmth of wood, Shermag has produced home
furniture for more than 25 years and is today one of the North America's
leading manufacturer.
Basista Furniture offers dining room and bedroom furniture
from Shermag for the discriminating taste at prices favorable to the family's
budget!
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